Most UK firms using AI think they're outside the EU AI Act. Many are wrong. If you sell into the EU, process EU data, or use an AI-enabled HR, credit, or hiring tool — the Act applies to you.
Take the 90-second checkThe EU AI Act became law in August 2024. Prohibitions on certain practices have been enforceable since February 2025. The big one lands on 2 August 2026: full high-risk obligations, transparency duties, and AI register requirements.
If your AI touches an EU resident — through HR systems, credit decisions, chatbots, or outputs sent to a customer — you're in scope, regardless of where you're based.
Your ATS, performance management software, and scheduling platform may already be high-risk AI under the Act. The obligation sits with you, not the vendor.
Up to €35 million or 7% of global turnover for prohibited practices. €15M or 3% for high-risk non-compliance. Larger than GDPR.
Built from the same Annex III decision tree we use with paying clients. We're not going to pretend everyone is in scope — plenty of firms aren't. But you should know.
Plain English. Designed for the operations, HR or compliance lead who needs to brief the leadership team on Monday.
Wise Key Solutions is a UK-based consultancy with over 40 years of combined experience in software delivery and digital systems. We help mid-market firms find out where they stand, build the governance scaffolding the Act requires, and stay there.
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